'Fair data' logo promotes ethical standards for collecting consumer data

January 30, 2013

Consumers worried about how their personal data might be misused by private and public sector organisations can from today look for a new 'Fair Data' logo to calm their worries, the Market Research Society (MRS) has announced. Launched on Data Privacy Day, 28 January, with the enthusiastic endorsement of the Information Commissioner, the MRS claims its 10-point set of principles [PDF] will set a new benchmark for the ethical handling of data. Organisations wanting to display the kitemark will have to agree to gain explicit consent from customers for data collection, impose data security, ensure that data is only used for purpose for which it was collected, and allow consumer access to any data held. They will also have to impose the same standards on any third-parties that might gains access to the data in their supply chain. To read this article in full or to leave a comment, please click here

Link: http://news.techworld.com/security/3422913/fair-data-logo-sets-ethical-standards-for-collecting-consumer-data/