10 changes to make now to your ecommerce site

November 28, 2012

The 2012 holiday shopping season right around the corner, but it's not too late to make changes to your e-commerce site to take advantage of the holidays-even if budgets are tight or you have little in-house technical expertise to make changes on your website. Preparation takes on added importance this year thanks to the extension of the traditional online holiday shopping period. As with brick-and-mortar stores, says James Gagliardi, vice president of products and innovation at Digital River, we can expect online retailers to start holiday promotions as early as Black Friday (the Friday following Thanksgiving, which this year falls on the earliest date possible) and Cyber Monday (the Monday immediately following Black Friday) and extend promotions well past New Year's Day in January 2013. To help you prepare for this long holiday haul, we spoke with several e-commerce experts and vendors to discover what changes you can easily make on your site right now to cash in on online holiday sales. 1. Start With a Usability Review To read this article in full or to leave a comment, please click here

Link: http://www.computerworld.com.ph/features/734-10-holiday-shopping-changes-to-make-right-now-to-your-ecommerce-site