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$5 discounts fail to lure Time Warner customers to broadband data caps |
March 13, 2014
For the vast majority of Time Warner Cable customers, a measly $5 discount isn't enough to give up unlimited Internet.Out of Time Warner's roughly 11 million customers, just “thousands” have taken the discount in exchange for a 30 GB data cap. Time Warner Cable Chairman and CEO Rob Marcus revealed the slow uptake for tiered data at an industry conference in Florida, LightReading reports.Marcus said subscribers' median data use is in the “high twenties” every month, suggesting that many users would be better off with capped data. This arguably overlooks the notion that customers don't want to feel restricted by a monthly cap, or risk overage charges of $1 per GB on the months where they do exceed the cap.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2108061/5-discounts-fail-to-lure-time-warner-customers-to-broadband-data-caps.html#tk.rss_all
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