5 tips for running a successful crowdfunding campaign

April 09, 2013

Kickstarter might be the poster child of crowdfunding, but the space is vastly larger than you might imagine. And according to a recent report, it’s ballooning like crazy. If you're not familiar with the concept, crowdfunding is a means to raise capital, usually over the Internet from people who believe in what you're trying to accomplish. Research firm Massolution, a crowdsourcing consultancy, polled 308 crowdfunding platforms (who knew there were so many?). It found that in 2012 more than 1 million successful campaigns were held, raising $2.7 billion worldwide. Globally, crowdfunding grew 81 percent in 2012, compared with 61 percent growth in 2011. What’s more, Massolution predicts that this year global crowdfunding volumes will reach $5.1 billion. It’s all great news for startups and small businesses looking for dollars, but hitting a crowdfunding home run is far from a sure thing. In fact, untold numbers of campaigns wind up flopping. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2033468/5-tips-for-running-a-successful-crowdsourcing-campaign.html#tk.rss_howto