9 social media mistakes your business must avoid

May 17, 2013

Social media has been a boon for businesses small and large, but it's also becoming a minefield for those unable to manage the increasing complexities of the run-and-gun nature of the beast. On a seemingly daily basis, we suffer through one “Twitter disaster” or another. It's becoming so commonplace that “Twitter disaster” really doesn't deserve to be in quotes. Damage can occur with incredible swiftness. Although tweets and Facebook posts can be deleted, evidence of their existence is invariably captured and collected for posterity within seconds of their going live. Say something wrong on a social network, and it will haunt you for life. Don't believe me? Check out these nine all-too-common reasons for failure, all of which involve real businesses being undone by a simple, wayward message on social media. 1. Hand the keys to someone not ready to drive A sign of an intern gone wild? It's understandable that as a small-business owner you might not want to spend your days tending to the Twitter and Facebook pages. It's a high-effort job that often has minimal bottom-line impact, so it's very tempting to outsource the task to another company or hand it off to a low-level staffer. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2038746/9-social-media-mistakes-your-business-must-avoid.html#tk.rss_howto