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Ad networks agree to take steps against online piracy |
July 15, 2013
A group of U.S. companies operating Internet advertising networks has pledged to bar websites trafficking in pirated goods from using their services and to take other steps to fight online copyright infringement.
Eight companies operating online ad networks, including Google, Microsoft, Yahoo and AOL, have agreed to best practices for fighting Internet piracy, they announced Monday.
The ad networks will prohibit websites “principally dedicated to selling counterfeit goods or engaging in copyright piracy” from advertising with them, according to the best practices. The networks will also allow copyright owners to file complaints about piracy websites running ads, in a process reminiscent of copyright takedown notices under the Digital Millennium Copyright Act.
However, the ad networks may consider “any credible evidence” provided by the accused website in deciding whether stop running its advertising.
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Link: http://www.pcworld.com/article/2044397/ad-networks-agree-to-take-steps-against-online-piracy.html#tk.rss_all
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