| Home : July 19 2014 Computer News : ADKernel's Online Ad Serving Platform Now Integrates With Google Analytics(R) |
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ADKernel's Online Ad Serving Platform Now Integrates With Google Analytics(R) |
July 19, 2014
MIAMI, FL--(Marketwired - Jul 18, 2014) - Google Analytics® recently announced the introduction of an array of new tools, functions and features for Ecommerce businesses at the 2014 Google Analytics® summit, helpful additions that are now also integrated in the ADKernel platform. The most notable innovation on ADKernel's side is the revolutionary approach for marketers to buy traffic by bidding on CPA instead of standard CPC. As a result, the system allows for bidding per-page view or per-minute spent on a page rather than paying per-click, based on which ADNetworks can sign new types of IOs with advertisers. The new option is offered to clients as so-called "bill-by-advertiser-number" model, which serves as a basis for the system to recalculate effective CPC per-traffic channel.
Link: http://www.marketwired.com/mw/release.do?id=1931122&sourceType=3
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