| Home : September 04 2011 Computer News : Advertising in violent video games results in poor recall, negative brand perception |
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Advertising in violent video games results in poor recall, negative brand perception |
September 04, 2011
Embedding advertisements in violent video games leads to lower brand recall and negative brand attitudes suggesting advertisers should think twice about including such ads in a media campaign, according to new research.
Link: http://www.sciencedaily.com/releases/2011/09/110903140012.htm
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