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Analytics company, Brinqa, puts a price on risk |
August 13, 2013
An analytics company is trying a novel approach to evaluating risk: by putting a price on it.Companies know that losing credit card data in a hack can cost them a lot of money, not to mention diminish their customers' confidence in them. But risk is frequently described to executives in high-low, red-green scales, which "don't make any sense to business," said Amad Fida, Brinqa's CEO.One part of Brinqa's software is attempting to bridge that gap, delivering estimations of what a data breach would cost, including aspects such as how much revenue the data generates and how much remediation would be.The estimates, Fida said, aren't "100 percent perfect." But the approach has so far appealed to financial services companies, some of whom are running Brinqa's software. They understand a cost figure better than, for example, the number of unpatched hosts on a network, Fida said.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2046534/analytics-company-brinqa-puts-a-price-on-risk.html#tk.rss_all
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