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Apple's Schiller takes jury back to 2007 and the dawn of the iPhone |
April 02, 2014
Apple marketing chief Phil Schiller took a California courtroom on a trip back to 2007 on Tuesday afternoon, recalling how Apple “bet the company” on development of the iPhone
“We wondered what could come after the iPod,” Schiller said. “We wanted to try and invent that future rather than let it happen to us.”
His testimony kicked off Apple’s case, in which it is demanding more than $2 billion in lost sales and royalties from Samsung for “massive infringement” of five of its patents.
Schiller, wearing a dark suit and yellow tie with blue stripes, spoke for just under two hours, appearing to grab the attention of the eight-person jury as he took them on a journey inside Apple from late 2004, when iPhone development was just beginning, through to the launch of the iPad.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2138700/apples-schiller-takes-jury-back-to-2007-and-the-dawn-of-the-iphone.html#tk.rss_all
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