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Apple Price Policies: How the Brand Maintains Popularity and Profit Margins |
January 21, 2013
It's common knowledge that Apple products aren't cheap, but how exactly does the brand keep such a strong hold on pricing? Inside, we detail Apple's sales methodology, which even explains the few deals that are offered, as well as the atypical fire sales we've seen recently on the iPhone 5.
Link: http://dealmac.com/features/Apple-Price-Policies-How-the-Brand-Maintains-Popularity-and-Profit-Margins/658773.html?iref=rss-dealmac-todays-edition
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