| Home : August 20 2013 Computer News : Automakers Shift Investment from Traditional Advertising to Digital Strategies for Vehicle Launches, says PwC's Autofacts |
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Automakers Shift Investment from Traditional Advertising to Digital Strategies for Vehicle Launches, says PwC's Autofacts |
August 20, 2013
DETROIT, Aug. 20, 2013 /PRNewswire/ -- Consumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. According to PwC's Autofacts Analyst Note for August, automakers are investing...
Link: http://www.prnewswire.com/news-releases/automakers-shift-investment-from-traditional-advertising-to-digital-strategies-for-vehicle-launches-says-pwcs-autofacts-220381741.html
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