| Home : October 31 2012 Computer News : Ballmer pitches Windows Phone 8 live tiles in video ad |
|
Ballmer pitches Windows Phone 8 live tiles in video ad |
October 31, 2012
Microsoft CEO Steve Ballmer touts the personalization features of Windows Phone 8 in a new 46-second video ad.
The ad, now accessible on YouTube, was first shown at the formal launch of Windows Phone 8 on Monday, where Ballmer appeared onstage with actress Jessica Alba. He pointed out how different his Windows Phone from Alba’s largely due to how the live tiles in the interface can be set up and used.
Ballmer shares elements of his own personal life in the ad—having lunch with his sons and generally heeding advice from his wife, Connie. He also talks of needing better advice on how to play golf, calls a suggestion by Microsoft founder Bill Gates to sell a purple-colored WindowsPhone as “useful advice.”
The ad is more than a Ballmer promotion, however. It’s one of those rare ads that actually describes a technology; in this case the live tiles at the heart of Windows Phone 8 and Windows 8.To read this article in full or to leave a comment, please click here
Link: http://www.computerworld.com/s/article/9233072/Ballmer_pitches_Windows_Phone_8_live_tiles_in_video_ad
|
|
|
|
|
