Bing, Twitter continue their search party

November 02, 2013

Microsoft bills its Bing search engine as a social one, and to keep it that way it’s renewing a partnership with Twitter to keep tweets appearing in Bing search results, the companies said Friday. Tweets have been featured prominently in Bing for a few years, as part of Microsoft’s effort to incorporate plenty of information from sites like Twitter, Facebook and Klout. With a smaller market share, the search engine is far from beating Google but hopes to attract more users by weaving in more social data. “Whether it’s a politician, celebrity, thought leader or friend, our renewed partnership with Twitter ensures that you have near real-time access to what people are tweeting tailored to what you’re searching for,” Microsoft said in a brief blog post Friday. It didn’t say how long the partnership has been renewed for. Google is the market leader in search with nearly 67 percent share in the U.S., according to a September comScore ranking. Microsoft was a distant second with roughly 18 percent share, while Yahoo, which uses Bing on the back end, came in third at about 11 percent. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2060500/bing-twitter-continue-their-search-party.html#tk.rss_all