Box's new partner program could yield benefits to enterprise customers

February 06, 2013

A new partner program from Box could help its end customers by making the cloud storage and file sharing service more broadly and easily integrated with third-party enterprise Web and mobile applications. The new program, called Box Partner Network, is designed to let Box increase and deepen its relationships with ISVs, developers, resellers and systems integrators. By turbo-charging its partner ecosystem, Box hopes to advance its ambition to become the file and document repository for all its customers' cloud applications. Box's goal is to simplify for end users the process of storing documents from a variety of applications in a central cloud-based container, and from there sharing them internally and externally for improved collaboration among employees and outside parties. Partners are key to this goal, Box says. The company expects the new Partner Network, announced Tuesday, will result in more effective relationships with partners and lead to an increase in the number of companies working to enhance its offerings for end users. "It's a key area of focus for us for growth," said Whitney Bouck, general manager of enterprise at Box. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2027235/boxs-new-partner-program-could-yield-benefits-to-enterprise-customers.html