Brand your business on a budget with fantastic free fonts

January 25, 2013

From logos to letterhead to websites, a consistent look helps your customers identify you. But branding your business can be expensive, and many small businesses can't justify the outlay. To create a consistent look for your business—without breaking the bank—consider using the same typeface for all of your communications and materials. We found five fonts to set the right note without blowing your budget. Getting down to business with fonts Certainly, a popular typeface or font like Arial, Times New Roman, or many of the others included with Microsoft Word will be Web-safe—but will it set you apart as the go-to company? Your typeface needs to be more than just legible: It helps define your business. Your customers will have an emotional response to your typeface, and unless you're a preschool, they may not appreciate the levity of Comic Sans. Make sure you're choosing a typeface that comes complete with italic (or "oblique," identical glyphs that slant just as italics) and bold faces at the very least. Many popular sans serif fonts—for example, Tahoma—do not have separate italic or oblique faces. When you apply "italic" formatting to Tahoma, your operating system creates a synthetic version of the font in the oblique style. You'll encounter the same problem with many of the display fonts—serif or sans serif—you can download. Synthetic fonts won't print as expected on many high-end devices, so if you want to print commercially, either now or down the road, choose carefully. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2023631/brand-your-business-on-a-budget-with-fantastic-free-fonts.html