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BrandPost: Texting Can Escalate Your Business—Or Ruin It |
June 07, 2017
As businesses start to see texting’s powerful potential, they’re also learning it can have serious limitations.Messaging grabs customers’ attention like no other format, and response rates can top 80%. So what’s not to like?In many cases, the answer is “plenty,” a recent IDG/Heymarket survey found.When asked what features they wanted from a messaging service, over half of business users said they wanted a second number for their smartphone.Good idea. Keeping personal and businesses messages separated is a must, as Heymarket founder Amit Kulkarni learned after getting a text from a merchant he’d bought a coffee table from. The text read, “Sorry about last night, I was really drunk but it was good to see you.”To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/3200053/mobile/texting-can-escalate-your-business-or-ruin-it.html#tk.rss_all
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