BrandPost: The Challenges of Moving into E-Commerce

March 30, 2017

Many small businesses and startups want to bring the ease of use of e-commerce to their customers, allowing them to take advantage of this convenience and grow their business. But, there are some key issues that keep them from making that move. We reached out to key influences to get their feedback.Michelle Killebrew (@shellkillebrew), Group Vice President, Head of U.S. Marketing at Fisher Investmentshad this to say: “Fundamentally, merchants are concerned at entering into a whole new business model. It’s daunting to think through how to market and sell products online versus in a store.”To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/3186215/application-development/the-challenges-of-moving-into-e-commerce.html#tk.rss_all