Broadband can save users $8,400 a year, study says

November 18, 2012

U.S. residents can save nearly $8,400 a year in entertainment, clothing, food and other expenses by subscribing to broadband, according to a study released Friday. Before factoring in the cost of a broadband subscription, broadband users can save $8,870 a year, compared to a savings of $7,695 last year, according to the new study by the Internet Innovation Alliance(IIA). The savings difference between this year and last is due to a rising cost of products and services offline and an increase in comparison shopping services on the Web, said Bruce Mehlman, the IIA's co-chairman. "Consumers are spending more, and there are more opportunities for differential pricing" between offline and online products as the U.S. economy improves, he said. One of the largest savings came in the area of entertainment, where broadband customers could save nearly $2,500, or 48 percent, of their yearly expenses, according to the study, by Nicholas Delgado, principal at financial planning firm Dignitas. Broadband customers could save nearly $1,660, or 20 percent, of their travel expenses, and nearly $1,050, or 60 percent, of their clothing expenses. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2014721/broadband-can-save-users-8400-a-year-study-says.html