| Home : October 31 2011 Computer News : Callcredit Delivers 'Blue Sky' Insight Into Everyone's Back Garden, Through Advanced Mapping Analysis |
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Callcredit Delivers 'Blue Sky' Insight Into Everyone's Back Garden, Through Advanced Mapping Analysis |
October 31, 2011
LEEDS, UNITED KINGDOM--(Marketwire - Oct. 31, 2011) - Callcredit Marketing Solutions has today (31 October 2011) announced that it has developed a marketing list specifically for the renewable energy market. Using advanced mapping analysis they have analysed the orientation of every garden in the UK and identified over 8.5 million households with south facing gardens.
But why is this useful? With every south facing garden there's more than likely a south facing roof and with the majority of solar panel customers wishing to hide them on the rear of their property, this provides valuable targeting intelligence when combined with data on house type, tenure, property size, affluence and green attitudes.
Link: http://www.marketwire.com/mw/release.do?id=1579437&sourceType=3
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