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China's ZTE wants to reach consumers directly with its Nubia smartphone brand |
November 19, 2013
The name Nubia might conjure up images of Africa, Egyptian pharaohs and early civilization. But perhaps one day, it'll also be remembered for smartphones. Or at least that's the hope of Chinese handset maker ZTE, which is using the name as a new company brand.ZTE's latest Nubia handsets were unveiled on Tuesday, at a time when the company is trying to bring more high-end phones to the market. The flagship device, the Z5S, is a 5-inch smartphone packed with the latest technologies including a Qualcomm Snapdragon 800 processor and 443 pixel-per-inch touchscreen.The device, along with the smaller Z5S mini, will be available for pre-order in China later this month. But the phones will also appear in foreign markets such as the U.S. and Europe, probably by next year's first quarter, according to the company.ZTE, while not widely known in the U.S., is one of the largest mobile phone makers in the world. Many of its handsets are sold in its home market of China, but the company's reach also extends to the worldwide marketplace. Last year, it ranked fourth in annual mobile phone shipments behind Apple, according to research firm IDC.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2064840/chinas-zte-wants-to-reach-consumers-directly-with-its-nubia-smartphone-brand.html#tk.rss_all
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