| Home : June 02 2014 Computer News : Companies Are Turning to Daniel Yomtobian and Advertise.com for Contextual Advertising |
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Companies Are Turning to Daniel Yomtobian and Advertise.com for Contextual Advertising |
June 02, 2014
LOS ANGELES, CA--(Marketwired - Jun 2, 2014) - Over the last decade, a shift in the approach to online advertising has taken place. While it has always been about the ad content, now the focus is weighing towards context. It is not just about what is shown in an advertisement, but rather who is looking at the content surrounding it and why. And thanks to continuously advancing advertising technology that is now available, brands can now better segment their audiences in real time based on their browsing interests. This allows them to deliver highly personalized "contextual" advertising messages through banner and text ads.
Link: http://www.marketwired.com/mw/release.do?id=1915996&sourceType=3
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