| Home : June 16 2011 Computer News : Consumer Electronics Vendors Must Navigate the Competitive Landscape of Apple and Google's Growing Digital Media Ecosystems, Says In-Stat |
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Consumer Electronics Vendors Must Navigate the Competitive Landscape of Apple and Google's Growing Digital Media Ecosystems, Says In-Stat |
June 16, 2011
SCOTTSDALE, AZ--(Marketwire - Jun 16, 2011) - Google and Apple have a significant competitive advantage in the battle for the connected consumer. Having moved beyond a single product category focus, these new media competitors operate digital ecosystems where devices, services, and content, from hundreds of third-party companies, combine to create consumer value far greater than is possible from any single product, or company. Currently, over 40 million US broadband households own and operate an Apple device. Google's fast growing ecosystem, based on the Android OS, is expected to double in size over the next five years.
Link: http://www.marketwire.com/mw/release.do?id=1527484&sourceType=3
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