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Consumers warm to touch, if not Windows 8, study says |
December 08, 2013
Touch-ready notebook PCs will account for about 11 percent of all laptops shipped this year, an improvement over 2012 when customers had few choices if they wanted to smudge screens, a market research analyst said today.
But touch remains a tough sell, said Richard Shim of NPD DisplaySearch.
”Customers think, ‘I shouldn’t have to pay extra for touch, I get it free on my smartphone and tablet,’” said Shim of the premium prices that still dominate touch notebooks. “And there are really no apps that are forcing or encouraging consumers to adopt touch.”
Shipments continue to climb
NPD Touch notebook shipments and penetration, 20 million and 11 percent, respectively, in 2013 are projected to hit 64 million and 40 percent by 2017.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2070677/consumers-warm-to-touch-if-not-windows-8-study-says.html#tk.rss_all
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