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Content kingmaker: quality or webpage position? |
June 13, 2014
Don't waste your time reading that highly recommended article ranked at the top of the webpage. A recent study finds that a more interesting one may be lurking at the bottom. The culprit -- position bias -- accounts for readers spending five times more attention on content at the top of a webpage and leads to a 'winner-take-all' effect. How can content providers combat these effects?
Link: http://feeds.sciencedaily.com/~r/sciencedaily/computers_math/computer_science/~3/s7G8enqQfas/140612085922.htm
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