Cookie Clearinghouse pushes 'Do Not Track' another step

June 23, 2013

Stanford University has launched an online privacy initiative meant to complement Do Not Track, an effort aimed at preventing sites from recording people's Web browsing without permission. Cookie Clearinghouse, announced last week, is expected to improve browser reliability in determining whether a cookie planted by a site is meant only for tracking. Do Not Track gains traction Microsoft sparked a huge uproar among online advertisers last year when it decided to indiscriminately block tracking by default in Internet Explorer 10, which ships with Windows 8. The idea behind Do Not Track, initially developed at Stanford, is to give people the option of not having their movements on the Web logged by a website or ad network. Most tracking on the Web is done through cookies, small files that sites plant in visitors' browsers, so advertisers can show targeted ads for products and services. To read this article in full or to leave a comment, please click here

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