Cyber Monday sales to reach $2 billion, Adobe says

November 19, 2012

Thanksgiving turkeys haven’t even found their way into the oven yet, but retail retail industry experts are already expecting blockbuster holiday season sales in 2012, driven by online buyers. E-retailers and brick-and-mortar stores with online storefronts will rake in $2 billion on Cyber Monday alone, according to Adobe’s holiday buying forecast for 2012. Software maker Adobe tracks online traffic and sales for clients of its Digital Index division, part of the company’s marketing team. And for 2012, Adobe forecasts that this year will break records for retailers, who plan to take advantage of Black Friday (the day after Thanksgiving when holiday sales push retailers into the black), Cyber Monday (the following Monday when the focus ships to online shopping), Free Shipping Day (a mid-December shopping promotion), and other online strategies to get you to buy more stuff. Online sales grow According to analysis of more than 150 billion Web visits to more than 500 of Adobe’s retail clients over the course of six years, Cyber Monday sales are expected to jump 18 percent over the same day last year, and have more than doubled in the last five years. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2014420/cyber-monday-sales-to-reach-2-billion-adobe-says.html