| Home : January 25 2014 Computer News : Email (and spam) retrieval moves to mobile gadgets |
|
Email (and spam) retrieval moves to mobile gadgets |
January 25, 2014
Traditional PCs were used at historically low rates last quarter to open email, another sign that a longtime task of those notebooks and desktops has been hijacked by mobile devices, an email-centric firm said.
According to Movable Ink, while bills itself as an email marketing technology vendor, Americans opened just 35 percent of “brand marketing messages” they received in the last three months of 2013 on a personal computer. That was a record low in Moveable Ink’s tracking, down from 39 percent the previous quarter.
Movable Ink’s “brand marketing messages” is a euphemism for what most dub “spam,” whether opt-in promotions or unsolicited junk.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2091056/email-and-spam-retrieval-moves-to-mobile-gadgets.html#tk.rss_all
|
|
|
|
|
