Facebook considers friending your mouse tracks

November 02, 2013

Facebook is reported to be contemplating a technology that will allow it to track the cursor movements of its users. The social networking giant, which now boasts 1.19 billion active monthly users, is looking at tracking software that would tell it where a user has placed their cursor and how long they hover over certain areas of the Facebook website, according to The Wall Street Journal. It may also start mining data on whether a specific user is looking at the Facebook newsfeed on their mobile phone at any particular point in time. Facebook said information of this nature could be added to its data analytics warehouse, which already holds 300 petabytes of information and is available for use throughout the company to help with product development and targeted advertising. The tests are ongoing but if the technology is rolled out it could be perceived by some Facebook users as an invasion of privacy. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2060520/facebook-considers-friending-your-mouse-tracks.html#tk.rss_all