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Facebook tops US social networking charts, but users diversifying |
December 31, 2013
Facebook remained the most popular social networking destination among U.S. adults, but users are also turning to other websites for their daily social fix .Social networks are used by 73 percent of U.S. users above the age of 18, according to a study released on Monday by the Pew Internet and American Life Project on Monday. The study was based on 1,801 adults interviewed from August 7 to Sept. 16 this year.Facebook was the dominant social networking site, boasting an audience of 71 percent of online U.S. adults, growing from 67 percent late last year.While Facebook was a universal favorite, some 42 percent of online adults used multiple social networking sites, the study said. Pinterest attracted women, Twitter and Instagram were heavily used by young adults, African Americans and city dwellers, and LinkedIn was favored by college graduates, older users and high-income households.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2083380/facebook-tops-us-social-networking-charts-but-users-diversifying.html#tk.rss_all
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