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France Télécom officially changes name to Orange |
May 28, 2013
France Télécom is finally switching its official name to Orange after the name change was approved at its annual general meeting.That France Télécom isn't called Orange may come as a surprise to many, since it has used Orange as the brand name for its consumer and business services since 2006. The company first claimed the name when it acquired Orange, the U.K. mobile operator, in 2000."Orange is how its known among customers, so changing the name sounds like a sensible and logical move," said Kester Mann, analyst at CCS Insight.At the meeting, 99.64 percent of those voting voted for the change. The change will take place on July 1, and underlines the company's global push, according to Stéphane Richard, chairman and CEO at Orange.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2039992/france-tlcom-officially-changes-name-to-orange.html#tk.rss_all
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