| Home : March 13 2014 Computer News : Google testing new results layout, but does it make ads less obvious? |
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Google testing new results layout, but does it make ads less obvious? |
March 13, 2014
Google is testing some changes to the way it displays search results, including a tweak to how it presents paid links that could throw off unsuspecting users.Paid links in Google’s search results are marked today with a yellow shaded background. Under the experimental layout, which is being widely tested with users, a small yellow button that says “Ad” appears in front of paid links instead.For some users, the new labeling may suffice to denote what’s an ad and what’s not. But those not paying close attention might find themselves directed to a promotional site without asking for it.“For users who avoided ads before, it will be harder for them to tell the difference,” said Mike Mothner, CEO of Wpromote, an online marketing agency that manages companies’ SEO campaigns.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2107840/google-testing-new-results-layout-but-does-it-make-ads-less-obvious.html#tk.rss_all
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