| Home : March 08 2014 Computer News : How do you feel? Your phone may soon tell you |
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How do you feel? Your phone may soon tell you |
March 08, 2014
A variety of projects unveiled in the past year aim to give mobile apps the ability to instantly detect a person’s emotional state.
A startup called Affectiva, which emerged out of MIT’s Media Lab, last month launched a software developer kit (SDK) for its emotion-tracking technology. The company claims that it’s possible to assess the effect that advertising and branding have on a person if you analyze that person’s facial expressions through the camera of a mobile device.Constant emotional feedback could change the trajectory of a game or an interactive story depending on how the user feels about various scenes.
Affectiva’s Affdex SDK could enable emotion-tracking to be built into mobile apps. For now, the SDK supports app development on Apple’s iOS.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2106067/how-do-you-feel-your-phone-may-soon-tell-you.html#tk.rss_all
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