How marketers lost faith in Facebook

April 10, 2014

In space, they say, no one can hear you scream. Some marketers feel the same way about Facebook.The social network has come to play a vital role for many of the million-plus businesses that promote their brands and connect with customers on its site. But it’s clear that some marketers no longer see Facebook as their friend.A recent post on the site by Eat24, a food delivery service, was the latest sign of marketers’ discontent. The problem, Eat24 and others say, is that Facebook’s algorithms that determine which posts appear in users’ News Feed are unpredictable, and they’re increasingly weighted towards those who pay to promote their posts.To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2142420/how-marketers-lost-faith-in-facebook.html#tk.rss_all