How to advertise on social media: Step-by-step on 4 networks

March 15, 2013

Since the rise of Google AdWords, pay-per-click advertising has been the de facto way to promote just about anything online, whether you're selling bottle openers or want to sue over asbestos-related illnesses. But pay-per-click (PPC) prices are on the rise. Some keywords that used to cost a quarter per click now run a dollar or more. Some keywords, like "mesothelioma settlement," command over $100 for the top spot on Google's ad placements. PPC ads are still effective, but they've become less profitable for many. The most promising alternative advertising outlet is in the realm of social media. After all, the average user spends hours every month on Facebook. Why not reach them where they're already engaged? Nearly every major social media site offers advertising options, each with its own spin. (Read more in "Do social media ads really work?") But managing these ads takes extra work, not to mention the expenses you incur for running ads on each outlet. Luckily, social media ads don't have to consume your work week. Read on to learn how to start advertising with the most popular and effective social networks. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2030779/how-to-advertise-on-social-media-step-by-step-on-4-networks.html#tk.rss_howto