How to clean up your business's online reputation

January 25, 2013

Keeping tabs on your company's online reputation is one thing. But angry customers trash-talking your business can sabotage your good name overnight. It's no easy task to minimize the damage done from the Web equivalent of the slam book. The following tried-and-true tactics can help you get public opinion of your business back on track. The best piece of advice? Start thinking about damage control before you need these tips. Be proactive One of the key tenets of managing your online reputation is finessing what happens when people search for you on Google and other search sites. In many ways, online reputation management is a basic SEO problem. Among the most challenging concerns: Someone has panned your product or company in a blog post or some other online forum, and that post is showing up at or near the top of Google results. Even if Web searchers don't click the link, merely seeing the headline alone ("Bob's Widgets are junk!") can turn away potential customers, devastating sales. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2025964/how-to-clean-up-your-businesss-online-reputation.html