How YouTube plans to dominate your living room

May 04, 2017

NEW ORLEANS -- YouTube this week revealed a redesign of its desktop app that strips out superfluous information and makes videos the primary feature of the viewing experience.“We’re rolling out a revamped design of our desktop application,” Neal Mohan, chief product officer at YouTube, announced at the Collision conference.The redesign, which is available for preview at youtube.com/new, will be rolled out in stages during the next few months, according to Mohan. “The design principle is very basic, it’s very simple, which is we really want the technology and everything surrounding the content to simply fade out of the way,” he said. “A lot of what might have been distracting text and things like that in the current YouTube experience fades away when you’re consuming content. It has a much lighter, ephemeral feel to it.”To read this article in full or to leave a comment, please click here

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