| Home : March 24 2014 Computer News : HTC's next flagship smartphone needs more than Robert Downey Jr. |
|
HTC's next flagship smartphone needs more than Robert Downey Jr. |
March 24, 2014
HTC is rebooting after a difficult year, with the launch Tuesday of an upgraded version of One, its flagship smartphone. But if HTC can’t improve the marketing of its devices, the company will have a hard time turning around its fortunes.HTC continued to struggle last year in the shadow of Apple, Samsung Electronics and more successful challengers like Huawei Technologies, LG Electronics and Lenovo. While they all increased their smartphone shipments, HTC’s total shipments dropped, despite a smartphone market that grew by over 40 percent, according to Strategy Analytics.The year was capped off with a fourth quarter in which HTC’s net profit dropped precipitously.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2111121/htcs-next-flagship-smartphone-needs-more-than-robert-downey-jr.html#tk.rss_all
|
|
|
|
|
