Instagram updates privacy policy, inspiring backlash

December 18, 2012

Users and critics are growing concerned over privacy rights after Instagram recently posted online changes to its terms of service and privacy policy. The new Instagram rules aren't set to go into effect until January 16, but users are concerned over how their photos could end up in advertisements on Instagram, and possibly Facebook, Instagram’s parent company. This latest privacy flap highlights, once again, the continuing tension between privacy concerns and using a free service that lets you connect with others across the globe. User-supported advertising Instagram's new terms of service, under the heading “Rights,” says the following: “To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.” In short, advertising you already see on Facebook, such as an ad showing a friend who liked a certain product on Facebook, is headed to Instagram. And Instagram photos may also end up being used for ads on Facebook. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2021285/instagram-updates-privacy-policy-inspiring-backlash.html