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Home : April 14 2017 Computer News : Integral Ad Science to collaborate on Brand Safety Reporting for YouTube

Integral Ad Science to collaborate on Brand Safety Reporting for YouTube

April 14, 2017

SYDNEY, AUSTRALIA--(Marketwired - Apr 13, 2017) - Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, is working with Google to deliver brand safety reporting on YouTube. With brand safety concerns at the forefront for advertisers, Google and IAS are looking to give advertisers additional visibility into how their ads are appearing on YouTube against a company's brand safety requirements.

Link: http://www.marketwired.com/mw/release.do?id=2209833&sourceType=3
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