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Intel exits the desktop motherboard business to focus on new form factors |
January 23, 2013
After some 20 years of selling branded desktop motherboards, Intel will begin exiting this portion of its business, Intel spokesman Dan Snyder has told PCWorld. The Santa Clara chip giant will begin the retreat from desktop motherboards as soon as its next-generation Haswell CPU ships, and plans to dissolve its Desktop Motherboard Business unit over the next three years.
Intel's move responds to market pressures from two directions. On one side, the world simply doesn't need as many desktop motherboards as it has in the past. Demand is shifting to laptops and tablets, so Intel is responding to changing times. On the other side, companies like Asus, Gigabyte and Asrock are meeting existing demand with a wide variety of motherboard products with innovative features.
Loyd CaseIntel will shift resources to designing innovative form factor motherboards like the NUC board here.
Even worse, the feature sets offered by Intel motherboards often haven't kept pace with the offerings from Asian companies, begging the question, Why even buy an Intel board in the first place?
Intel says it will shift resources from desktop motherboards to boards for emerging form factors, such as the company’s recently released NUC (Next Unit of Computing), a tiny, 4-by-4-inch, self-contained PC. Intel will also focus on improving Ultrabook and all-in-one systems designs. Manufacturers will be able to license entire designs, or just parts of Intel designs to integrate into their own products. This type of integration can already be be found in Gigabyte’s recently launched Thin ITX motherboard for white-box and DIY all-in-one PCs.
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Link: http://www.pcworld.com/article/2025926/intel-exits-the-desktop-motherboard-business-to-focus-on-new-form-factors.html
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