| Home : November 27 2013 Computer News : International Tennis Federation Partners With Mass Relevance to Drive Real-Time Social Engagement for Davis Cup by BNP Paribas |
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International Tennis Federation Partners With Mass Relevance to Drive Real-Time Social Engagement for Davis Cup by BNP Paribas |
November 27, 2013
LONDON, UNITED KINGDOM--(Marketwired - Nov 27, 2013) - Mass Relevance, the US-based technology leader in enabling social experiences, today announced that the International Tennis Federation (ITF) has launched an online and in-venue social hub on the Mass Relevance platform for its premier team competition Davis Cup by BNP Paribas. Through Mass Relevance, the ITF offered fans following the 2013 Davis Cup Final in Belgrade on 15-17 November an engaging, interactive online destination that integrated real-time, brand-relevant social content from Twitter. The experience -- which drove participation and encouraged visitors to join in the conversation -- featured a social media hub that aggregated the most engaging social content from Twitter to create an interactive experience both online and in the Davis Cup Final stadium. Garnering high engagement rates throughout the weekend, the volume of conversation including the hashtag #DavisCup exceeded 47,000 mentions on Twitter, and 23 percent of attendants participated in the in-venue social experience.
Link: http://www.marketwired.com/mw/release.do?id=1856887&sourceType=3
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