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LinkedIn tackles China with a startup approach |
April 11, 2014
China has been a tough market for U.S. Internet companies to crack, but LinkedIn has high hopes it can buck the trend and increase its user base in the country to as high as 50 million over the next five years.“This is a very long-term investment, it’s not an experiment,” said Derek Shen, head of LinkedIn’s China operation on Friday.The social networking site officially entered the nation’s market back in February, and is targeting China’s growing number of working professionals, numbered at over 140 million, according to the company. To reach those users, it launched a Chinese language site called Lingying.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2142760/linkedin-tackles-china-with-a-startup-approach.html#tk.rss_all
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