| Home : May 13 2013 Computer News : Lookout will intercept privacy-invading mobile ad networks, apps |
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Lookout will intercept privacy-invading mobile ad networks, apps |
May 13, 2013
Mobile security vendor Lookout plans to start flagging as adware mobile apps that use aggressive ad networks if they don't obtain explicit consent from users before engaging in behavior that potentially invades privacy.Ad networks, advertisers and app developers have until June 24 to start conforming to the company's set of privacy and security best practices for mobile app advertising if they want to avoid being blacklisted."In 45 days, Lookout will classify as adware, ad networks that do not request explicit and unambiguous user consent for the following actions: display advertising outside of the normal in-app experience; harvesting unusual personally identifiable information; perform unexpected actions as a response to ad clicks," Jeremy Linden, security product manager at Lookout, said Friday in a blog post.According to a study released by Bitdefender in March, the number of adware apps for Android devices increased by 61 percent during a five-month period ending in January. In the U.S. in particular, the number of adware apps increased by 35 percent during the same period.To read this article in full or to leave a comment, please click here
Link: http://www.pcworld.com/article/2038608/lookout-will-intercept-privacyinvading-mobile-ad-networks-apps.html#tk.rss_all
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