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Make your business shine online: 8 steps to boost visibility |
March 22, 2013
It has become harder than ever to stake your claim on the Web. Searches for your small business's name don't always lead to your website. Companies with similar names or splashier domain names—along with random online product listings and completely unrelated results—too often beat your business to the top of Google's results. If you're in a commoditized industry, such as plumbing, dry cleaning, or coffee sales, standing out online is increasingly difficult.
Managing your own website and submitting it to Google are good first steps, but they're no longer enough. Read on to learn how to upgrade your online presence on your own website and on third-party sites, so that people can find you on the Web when they come looking.
Build up your website
Include plenty of pages and helpful text on your website—with a blog to keep it fresh.
Today, a one-page website is the equivalent of an ad in birdseed type in the Yellow Pages. If you know exactly what you're looking for, you can find it—but most shoppers will skip right past you.
Fortunately, the first key to standing out involves a tactic that lies completely within your control: building up the size of your website. Though Google's algorithms aren't public, sites with more pages tend to rank higher in search engine results. Google also devotes more links and real estate to pages that have a deeper page structure, embedding secondary links called Google Sitelinks to subsidiary pages on your website. A Google result of this type can consume up to three times as much screen space as a standard search result.
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Link: http://www.pcworld.com/article/2029636/make-your-business-shine-online-8-steps-to-boost-visibility.html#tk.rss_howto
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