Microsoft's Chinese partner confident Xbox can compete against Android consoles

April 16, 2014

More low-end Android gaming consoles are coming to China. But Microsoft’s local partner isn’t worried, and expects the Xbox to sell well as a high-end gaming product.China recently ended its ban on foreign-made videogame consoles, clearing the way for Microsoft to sell its Xbox in the country.Last September, BesTV established a joint venture with Microsoft meant to focus on gaming and entertainment. Since then, both companies have been working to localize the Xbox product for the China, BesTV said in a stock exchange filing on Tuesday.“We believe that future profitability will be great,” the company wrote.BesTV, a local provider of Internet television services, is up against vendors of lower-end Android set-top boxes that can play games. But in the stock exchange filing, BesTV said it wanted to take a page from Apple, and position the Xbox as a higher-end product that mainstream consumers aspire for.To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2144380/microsofts-chinese-partner-confident-xbox-can-compete-against-android-consoles.html#tk.rss_all