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Microsoft's pledge to win back the consumer needs to be more than just words |
July 23, 2018
Consumers, rejoice: Microsoft cares about you again. Maybe. It depends on whether the head of Microsoft's new Modern Life & Devices group has substantive plans behind his statements. For the past few years, Microsoft’s attention has been fixated upon the enterprise. While the company has built products like Azure and related services into thriving businesses, consumer-focused products like the Groove Music service, Microsoft Band, and Windows Phone have fallen by the wayside. Microsoft essentially acknowledged its neglect of the consumer market at the company's Inspire partner conference this week. Yusuf Mehdi, now the corporate vice president in charge of the Modern Life & Devices group within Microsoft, led a closed session on "Modern Life Services," according to ZDNet’s Mary Jo Foley. A tweet that Mehdi posted from the event includes the words, "we begin the journey to win back consumers with our vision," presumably this year.To read this article in full, please click here
Link: https://www.pcworld.com/article/3291784/windows/microsofts-pledge-to-win-back-the-consumer-needs-to-be-more-than-just-words.html#tk.rss_all
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