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Microsoft's Surface RT gets tiny share of tablet Web traffic |
December 12, 2012
Sales of the Microsoft Surface RT tablet are difficult to measure, but one study indicates it's only generating a tiny portion of Web traffic—less than 1%.
In fact, according to Chitika Insights, Surface RT tablets accounted for just 0.13% of all tablet Web traffic in the U.S. and Canada from Nov. 12 to 18.
Chitika serves up Web ads to the Internet and measures how many users come to pages containing those ads. For its study about the Surface RT, Chitika looked at a sample of tens of millions of tablet "impressions" during the week involved.
Chitika spokesman Andrew Weber called the 0.13% Web traffic from Surface RT a "slow initial uptake of the device by consumers" which indicates that Microsoft still has "a good amount of ground to make up against current competitors."
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Link: http://www.computerworld.com/s/article/9234638/Microsoft_s_Surface_RT_getting_a_tiny_share_of_tablet_Web_traffic
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