Microsoft extends revenue per search agreement with Yahoo

May 08, 2013

Microsoft has extended a search revenue guarantee agreement with Yahoo for one more year, amid reports that the Internet company is trying to break its 10-year agreement with Microsoft.The Redmond, Washington, software company, has agreed to extend the guarantee for an additional 12 months starting April 1, 2013, but only in the U.S., Yahoo said in a regulatory filing on Tuesday. Microsoft had in 2011 agreed to extend the guarantee in the U.S. and Canada through March 2013.Under a 2009 search agreement for which implementation began in February 2010, Microsoft guaranteed Yahoo's revenue per search on its properties for 18 months after the transition of its paid search services to Microsoft's platform in each market, to protect Yahoo from the impact of the transition. It was part of a broader deal by which Yahoo moved its search backend to Microsoft's Bing and its paid search services to Microsoft's platform.The so-called RPS Guarantee was calculated based on the difference in revenue per search between the pre-transition and post-transition periods and certain other factors, as Yahoo transitioned its paid search to Microsoft platforms. "To date, there has been a gap in revenue per search between pre-transition and post-transition periods in most markets and Microsoft has been making payments under the RPS Guarantee to compensate for the difference," Yahoo said in the filing.To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2038181/microsoft-extends-revenue-per-search-agreement-with-yahoo.html#tk.rss_all