Microsoft Looking to Make a Comeback in the Mobile Market

May 07, 2013

In an interview yesterday with CNBC, Bill Gates shared his views on Microsoft’s position in the mobile device market. After arguing that iPad users are “frustrated” by the limitations of their devices, he stated that with Windows 8, Microsoft is poised to scoop up the many consumers who demand greater capability out of their tablet. “Via Surface and Surface Pro, you’ve got that portability of a tablet but also the richness – in terms of a keyboard and Microsoft Office – of a PC,” Gates said. “It’s getting harder to distinguish products whether they are tablets or PCs,” He continued, “Windows 8 is revolutionary in that it takes the value of the tablet and PC, and is able to support both of those.” Gates’ comments echo some of the common arguments Windows loyalists make when attempting to trump Apple fans. Without the capabilities of MS Office, iPad users have a harder time doing full-scale computing. Apple operating systems are designed for either mobile (iOS) or full-scale computing (OSX), while Windows 8 was designed to be optimal for both, as well as any gray area in between. Also, the proliferation of devices with varying weights, sizes, features, and capabilities leaves the options wide open for Windows users, while Apple fans have only a handful of options. To read this article in full or to leave a comment, please click here

Link: http://www.pcworld.com/article/2038089/microsoft-looking-to-make-a-comeback-in-the-mobile-market.html#tk.rss_all